China wearable device shipment down 7.5% in Q1 2022
In the first quarter of 2022, China’s wearable device Market shipped 25.84 million units, a year-on-year decrease of 7.5%, according to data from IDC.
In the first quarter of 2022, the earwear equipment market shipped 15.96 million units, a year-on-year increase of 3.5%.
Among them, only the true wireless earphones maintained a year-on-year growth of 3.2%, but the market growth slowed down significantly due to the overdraft of demand in the promotion season at the end of last year, limited product function upgrading, and the epidemic situation in some regions.
The smartwatch market shipped 7.16 million sets in the first quarter of 2022, a year-on-year decrease of 15.3%. Among them, there were 3.86 million adult watches, a year-on-year decrease of 1.7%; The shipment of children’s watches was 3.3 million units, a year-on-year decrease of 27.2%.
In this quarter, the watch market focused on optimizing channel inventory to prepare for the « 618 » promotion in this quarter. At …